Case Study: AW Hainsworth achieves a modern digital heritage flagship with Fishtank Agency

AW Hainsworth boosts site speed above 80 with Fishtank Agency

Fishtank Agency was engaged by heritage textile manufacturer AW Hainsworth to address a significant digital challenge. The company's outdated website failed to reflect its 240-year legacy and premium brand status, instead presenting a confusing, corporate image with poor performance and accessibility.

Fishtank Agency completely rebuilt the website on WordPress using the Gutenberg block system. Their solution centered on an interactive heritage timeline and a modern design that balanced the brand's history with a high-performance, accessible user experience. The new site achieved speed scores above 80 and successfully redefined AW Hainsworth's digital presence to match its prestigious reputation.

AW Hainsworth