Case Study: Nuchu wins over younger wellness shoppers with Fishfinger's approachable brand and packaging design

Nuchu wins a huge wave of rave reviews with Fishfinger

Nuchu, a creator of all-natural, gut-friendly gummy supplements, faced the challenge of appealing to a new, younger audience that typically avoids the category due to its clinical and untrustworthy reputation. They partnered with the Fishfinger Creative Agency to develop an approachable and trustworthy brand identity that would resonate on social media platforms.

Fishfinger created a bright and refined brand identity with modern typography and distinctive label patterns, which evolved into a flexible design system for packaging and digital use. The solution included a bilingual Shopify website, 3D renders, and digital content. Fishfinger's work was rewarded with a huge wave of rave reviews, successfully attracting fans through the aesthetic and helping to build a growing community around the Nuchu brand.

Nuchu