Case Study: Delphi boosts sales and shelf presence with Fishfinger branding and packaging design

Delphi grows sales 20-30% with Fishfinger

The customer, Delphi, a family-run business bringing Greek and Cypriot food to Britain since the 1960s, was looking to completely refresh its brand identity and packaging. Fishfinger Creative Agency was enlisted to reimagine the packaging for Delphi's full range of dips, salads, olives, and tapas.

Fishfinger developed a new design system using hand-drawn illustrations, textured backgrounds, and a warm colour palette to create a rustic yet polished look. The solution incorporated handwritten-style typography and lighthearted copy to add personality. The redesign was a significant success, leading to Delphi securing placement in major UK supermarkets and achieving a 20-30% year-on-year sales growth, alongside being voted consumers' favourite brand in a competitive survey.

Delphi