Fisher Design, Inc.
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Case Study: Winchester Ammunition achieves standout retail impact with Fisher Design
A Fisher Design, Inc. Case Study
Winchester Ammunition refreshes packaging in 2024 with Fisher Design
Winchester Ammunition partnered with Fisher Design to address a major shift in the retail landscape. Increased competition and aisles now organized by usage occasion, rather than brand, required a new packaging system to elevate shelf impact and better communicate with new shooters.
Fisher Design responded by completely reimagining the packaging with a strategy centered on usage-based storytelling. The solution featured bold front panels styled like movie posters, premium illustrations, and specialty coatings. This work broke through on the shelf, connected with both new and experienced shooters, and reaffirmed Winchester's leadership in the category.
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