Case Study: Walgreens transforms PetShoppe into a unified pet brand with Fisher Design

Walgreens unifies 8 pet categories with Fisher Design

Walgreens partnered with Fisher Design to address the challenge of its private-label pet brand, PetShoppe. The brand had separate value-tier and premium-tier products that lacked a cohesive identity. Walgreens needed to reposition PetShoppe as a unified, modern brand to enhance quality perception, streamline the shopping experience, and make its pet aisle a destination for a broader range of customers.

Fisher Design implemented a comprehensive solution including brand positioning, identity, and a new packaging system. The redesign created a flexible, lifestyle-focused brand with engaging AI-enhanced visuals and clear messaging to appeal to both value-conscious shoppers and a younger audience. The result was a more inviting and easier-to-navigate pet aisle for Walgreens customers. This transformation strengthened the brand's competitive position and successfully increased shopper engagement in the pet category.

Walgreens