Fisher Design, Inc.
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Case Study: Sylvania achieves bold off-road lighting brand impact with Fisher Design
A Fisher Design, Inc. Case Study
SYLVANIA boosts retail impact with Fisher Design's bold off-road lighting packaging overhaul
SYLVANIA, a trusted leader in automotive lighting, faced a challenge where the packaging for its off-road lighting products failed to reflect their premium quality and rugged durability. The company engaged Fisher Design to reevaluate the brand architecture and positioning to ensure the products were perceived as best-in-class within the competitive market.
Fisher Design implemented a strategic brand and packaging overhaul, developing a bold, high-energy visual identity and packaging system. The solution incorporated dynamic visuals and a performance-driven aesthetic that resonated with off-road enthusiasts and retail buyers. This revitalized system enhanced shelf presence, strengthened retailer confidence, and successfully repositioned Sylvania Off-Road Lighting as a true lifestyle brand for adventure seekers.
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