Case Study: B’laster expands from pro favorite to national brand with Fisher Design

B’laster secures Home Depot and Lowe’s placement with Fisher Design

The customer, B’laster, was a niche brand popular with trade professionals but struggled with broader consumer recognition and retail expansion. Their challenge was to reposition the brand to appeal to both industry pros and DIYers. The vendor, Fisher Design, Inc., was engaged to provide a comprehensive solution including brand strategy, positioning, visual identity, and packaging design.

Fisher Design, Inc. implemented a rebrand that balanced B’laster's industrial heritage with a fresh, more accessible identity. The new strategy leveraged the insight that consumers want to feel like professionals, leading to bold messaging and redesigned packaging. This solution successfully secured the brand's placement in major retailers like Home Depot and Lowe’s, solidifying its status as a category leader and driving significant growth.

B’laster