Case Study: Diesel Auto Power achieves inventory-driven growth with Fishbowl Inventory

Victory Parts drives nearly $10M in revenue with Fishbowl Inventory

Victory Parts, a Utah-based diesel performance parts retailer and distributor, faced the challenge of scaling its inventory accuracy across a complex ecosystem that included its own warehouse stock, items pending kitting, and a high volume of drop-shipped orders from approximately 40 vendors. As the business grew from a garage startup into a nearly $10 million operation, it needed a system to provide real-time visibility to ensure its sales team could confidently promise availability without breaking customer trust. They turned to Fishbowl Inventory for a solution.

By implementing Fishbowl Inventory, Victory Parts gained the foundation for inventory confidence across all channels. The solution, enhanced with a custom integration by Jeps Consulting, provided accurate data feeds that published real inventory availability to its dealer network. This resulted in an estimated $100,000 lift in orders captured from competitors' stockouts and generated $1–$2 million in new revenue by selling inventory back up the supply chain to manufacturers. Fishbowl also helped Victory Parts build stronger supplier relationships, securing preferential treatment and better pricing.

Victory Parts