Case Study: Rankin USA achieves scalable growth with Fishbowl Inventory

Integrated inventory, CRM, and capital management drive scalable growth

Rankin USA, a North Carolina-based industrial machinery and supplies wholesaler, was struggling to manage more than 100,000 SKUs, overseas shipments, returns, assemblies, and extended payment terms using QuickBooks Desktop. As operations grew more complex, the lean team needed a more structured way to track inventory and coordinate work across departments.

Fishbowl Inventory implemented Fishbowl Advanced Manufacturing integrated with QuickBooks Enterprise and Salesforce to unify inventory, accounting, CRM order flow, and manufacturing processes. The result was tighter inventory control, improved planning and execution without adding headcount, and greater order capacity; Rankin USA also partnered with Creditfy to help fund inventory months in advance of revenue, easing cash flow pressures and supporting growth.

Rankin USA

Josh Sugg

Vice President of Operations