Case Study: Feedback Sports Achieves Centralized Operations and Smarter Scaling with Fishbowl Inventory

How Feedback Sports Cut Costs, Centralized Ops, and Scaled Smarter with Fishbowl

Feedback Sports, a Golden, Colorado-based cycling tools and accessories brand, was struggling with disconnected systems, spreadsheet-driven processes, and a costly ERP implementation that stalled after six months and 80% completion. The company needed a more flexible way to manage inventory, fulfillment, reporting, and multi-state tax compliance, which led them to Fishbowl Inventory and its connected tools.

Fishbowl Inventory implemented Fishbowl Advanced, Fishbowl Commerce, QuickBooks Online, Avalara AvaTax, and LilyPad Vortex to centralize operations, connect with 3PL fulfillment, and improve tax accuracy. As a result, Feedback Sports now manages most ecommerce orders through its 3PL, coordinates across 11 warehouse locations, reduces duplicate work with a single source of truth, and has significantly improved support response times, cleaner reporting, and overall efficiency.

Feedback Sports

Jeff Nitta

President