Case Study: Tastefully Plated drives brand awareness and store traffic with Fishbat influencer marketing

Tastefully Plated - Customer Case Study

Tastefully Plated partnered with Fishbat to launch a social media influencer campaign for a brand-new product entering 700 7-Eleven locations in Southern California. The challenge was to quickly build brand awareness in a new market and drive traffic into stores for the upcoming launch.

Fishbat created a fan base in the new market and reached out to bloggers and influencers within the target audience to rapidly generate awareness. The campaign drove 7,000 location finder searches in two months, and its success helped secure additional retail distribution as Walmart and Target locations began selling the product.

Tastefully Plated