Case Study: Spartan Race boosts social engagement and brand loyalty with Fishbat

Spartan Race - Customer Case Study

Spartan Race partnered with Fishbat to strengthen brand loyalty in the U.S. domestic market while also expanding into European countries. Fishbat supported the branding effort with social media and SEO strategies designed to work across multiple markets.

Fishbat implemented localized social media and SEO campaigns, remarketing to previous racers and engaging new prospects through centralized but customizable strategies. The agency also live-tweeted during Spartan Races to boost engagement, helping drive daily Twitter engagement up by over 600%, while Spartan’s Facebook pages grew to more than 5 million fans.

Spartan Race