Case Study: Ora King achieves 87% higher social engagement and 70% more restaurant placements with Fishbat

Ora King - Customer Case Study

Ora King, a new high-end salmon brand, wanted to break into the U.S. restaurant market while being carried only by top-tier restaurants. To build credibility and generate demand, it needed the backing of influencer chefs. Fishbat helped Ora King tackle this challenge with an influencer-focused campaign.

Fishbat implemented micro-influencer campaigns in Michelin-star-heavy local markets, macro-influencer campaigns across specific regions, luxury social contests, and bright, vivid product imagery. The effort drove an 87% increase in social media engagement and a 70% increase in restaurants carrying Ora King.

Ora King