Case Study: Bellucci achieves US market awareness and major chain distribution with fishbat

Bellucci - Customer Case Study

Bellucci, a well-established European olive oil brand entering the US marketplace, needed to build awareness quickly in order to expand distribution before and around its in-store launch. fishbat supported the effort with a content marketing and location-based marketing approach designed to drive market awareness in the US.

fishbat implemented a creative sampling campaign that limited the number of samples needed, helping control costs while generating strong brand awareness without a large ad budget. The campaign delivered measurable results for Bellucci, including placement in 7 major chains within the first 6 months and 31,000 products sold from digital campaigning.