Case Study: Mortgage Bankers Association achieves record advocacy growth and engagement with FiscalNote's VoterVoice

MBA Reaches Record Advocacy Growth and Engagement with VoterVoice

The Mortgage Bankers Association (MBA), which represents more than 2,100 member companies and runs the Mortgage Action Alliance grassroots network, faced mounting policy threats and the operational shock of COVID-19. With public interest in advocacy surging but their traditional CRM ill-suited for large-scale grassroots growth and rapid mobilization, MBA needed a way to grow, engage, and activate advocates quickly during an unprecedented policy environment.

MBA moved fully to FiscalNote’s VoterVoice as its primary advocacy platform, using online and text-to-join signup, targeted segmentation, push alerts, and one-click personalized action pages. The results were dramatic: MBA more than tripled its advocacy base (adding ~50,000 members), drove nearly 3,500 Californians to oppose damaging state bills, mobilized 23,500 nationwide actions that generated over 85,000 messages to Congress (reaching every Senator and 99% of Representatives), and helped defeat or delay harmful policy measures—achieving record engagement and impact.

Mortgage Bankers Association

Alden Knowlton

Associate Vice President of Political Affairs