Case Study: New York State Animal Protection Federation (NYSAPF) achieves $5M companion-animal capital fund with FiscalNote

How The Right Advocacy Strategy Led to Raising $5 Million

The New York State Animal Protection Federation (NYSAPF) is a trade organization representing animal shelters and advocacy partners across New York. Faced with the need to track state legislation and mobilize supporters for initiatives like a proposed Companion Animal Capital Fund, NYSAPF initially lacked a digital advocacy tool and struggled to engage its audience and influence budget decisions at the statehouse.

Adopting FiscalNote State and its online advocacy platform, NYSAPF ran five targeted email blitzes and coordinated Facebook outreach to build a statewide advocate list (~2,000) and drive direct actions. The campaign secured a $5 million Companion Animal Capital Fund, produced strong engagement (open rates up to 44%, hundreds of social actions, and 491 governor emails from a $50 boosted post), and generated public and elected‑official attention — showing the impact of combining legislative tracking with digital advocacy.

NYSAP

Libby Post

Executive Director