Case Study: Diving Equipment & Marketing Association triples advocacy engagement to 18% in 6 weeks with FiscalNote’s Advocacy software

How the Diving Equipment Marketing Association (DEMA) increased advocacy engagement from five to 18 percent, in just a few weeks

The Diving Equipment & Marketing Association (DEMA), a 1,400‑member trade group for recreational scuba diving and snorkeling, faced low and untrackable advocacy engagement — roughly 5% — because members had to manually copy and send email templates and the association had no way to monitor who was taking action. Leadership set a goal to double participation and needed a simpler, measurable solution that wouldn’t require heavy staff time or technical training.

DEMA implemented FiscalNote’s Ignite advocacy platform and launched a single campaign supporting the Shark Fin Sales Elimination Act. The campaign’s one‑click, 45‑second action was promoted via social, email, and the website, and staff set it up quickly with minimal effort. In six weeks 170 members took action (surpassing the 10% goal) and by eight weeks engagement reached about 18%, with activity tracked across all 50 states — all on a small budget and without major added workload.

The Diving Equipment & Marketing Association

Tom Ingram

CEO and President