Case Study: Electronic Security Association boosts advocacy engagement with FiscalNote VoterVoice

Electronic Security Association doubles email open rates to 37% with FiscalNote

The Electronic Security Association (ESA), the largest U.S. trade association for the electronic security sector, sought to improve its advocacy campaigns and policy influence. To tackle this challenge, ESA's vice president of advocacy turned to FiscalNote's VoterVoice platform to enhance their efforts.

By implementing VoterVoice, FiscalNote provided ESA with a full advocacy solution featuring tools like SmartCheck to optimize email performance. This resulted in email open rates jumping from 17% to 37%. The platform made it easier to activate members, leading to a successful national campaign where 232 messages were sent, 66% by new advocates. FiscalNote's solution provided robust data analytics to showcase the value and impact of ESA's advocacy efforts.

Electronic Security Association (esa)