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147 Case Studies
Case Study: Kitsap Bank achieves 28% increase in new product sales with FIS Active Analytics Suite and FIS Pinpoint Marketing
A FIS Case Study
Kitsap Bank - Customer Case Study
Kitsap Bank, a 106‑year‑old community bank in Washington, needed to reach younger, tech‑savvy online customers and make product offers more relevant. They partnered with FIS, deploying the FIS Active Analytics Suite and FIS Pinpoint Marketing to analyze customer behavior and prioritize targeted promotions.
FIS implemented analytics and pinpoint marketing to group online customers by lifestyle indicators, deliver real‑time, relevant offers, and provide a 360‑degree customer view. With FIS’s solution, engaging just 11% of online banking customers led to a 28% increase in new product sales, improving cross‑sell effectiveness and laying the groundwork for expanded acquisition and engagement.
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Kitsap Bank
Anthony George
President and Chief Operating Officer