Case Study: Home City Federal Savings Bank achieves actionable market insight and launches a targeted Mobile Banking campaign with FIS

Home City Federal Savings Bank Gaining insight into their market and customer base

Home City Federal Savings Bank, a Springfield, Ohio institution, suspected its market was aging but lacked hard data. After attending the FIS Connect Conference, the bank engaged FIS (working with IBS Consulting) to perform a Branch Profile Analysis using Nielsen’s P$YCLE® segmentation to validate market trends and better understand customer segments.

FIS’s Branch Profile Analysis delivered detailed market composition and demographic metrics (households, median age and income, homeowners, households with children, etc.), confirming the shift toward an older population and identifying millennials as an opportunity. As a result of the FIS analysis, Home City launched its first TV campaign promoting Mobile Banking to local millennials and now has a data-driven foundation for product planning and deposit-growth strategies.

Home City Federal Savings Bank

Bill Stapleton

President and Chief Operating Officer