Case Study: Largest Fast-Food Chain Company achieves streamlined global employee communication and scaled advocacy with Firstup

Worldwide Restaurant Chain Streamlines Communication For Dispersed Workers

A global fast-food chain operating more than 36,000 restaurants in 120 countries — with 375,000 employees serving 68 million customers a day — struggled to communicate consistently across a dispersed, non‑desk workforce. Relying on break‑room posters made it difficult to scale employee advocacy, distribute timely, localized content in multiple languages, or use mobile as a companywide communications channel.

Implementing the Dynamic Signal mobile platform gave the company targeted distribution by role, location and language, enabled every employee to receive and share approved content, and provided analytics on consumption and sharing. The result was streamlined, measurable communication that increased employee engagement and amplified authentic brand advocacy through social channels.