Case Study: Wellstar achieves 99% flu vaccine compliance with Firstup

Wellstar boosts vaccine compliance to 99% in 2 weeks with Firstup

Wellstar Health System, Georgia's largest healthcare provider, faced a critical challenge when flu vaccine compliance among its 25,000 employees was only 54% two weeks before a deadline. Non-compliance risked significant staffing shortages, potential labor costs of up to $500,000 for travel nurses, and reduced care for the community. To reach its frontline workforce, Wellstar collaborated with Jarrad Inc. and leveraged the Firstup intelligent communication platform.

Firstup enabled a targeted two-week campaign using hyper-personalized communications based on employee data. This approach reached non-compliant workers without overwhelming those already compliant. As a result, Wellstar surged to 99% vaccine compliance, avoiding the projected labor costs, securing its facilities, and protecting community well-being.

Wellstar