Case Study: Tinuiti achieves a 2,400% increase in social media impressions and 80% employee adoption with Firstup

Turning employees into advocates Launching a technology platform to enable employees to share their story

Tinuiti, a 600-employee independent performance and data-driven digital marketing agency (formerly Elite SEM), faced the challenge of launching a major rebrand and making the new name top of mind. They needed to activate a distributed workforce as brand champions, give employees an easy way to share content across their networks, and measure the business impact of advocacy.

Tinuiti partnered with Dynamic Signal to launch Communiti, supported by an intensive Essentials Workshop to drive adoption—80% of employees registered within three weeks and 84% have been active. The program produced a 2,400% increase in social impressions (about two million impressions), more than doubled website traffic from organic social, generated over $300,000 in earned media value and 50+ leads in the first four months, and extended to Slack integration and planned Salesforce measurement for ongoing impact.

Tinuiti

Yasmin Interlandi

Communications Manager