Case Study: Toyota achieves better employee connection and engagement with Firstup

Toyota meets workers where they are Staying nimble in a changing world with an intelligent communication platform

Toyota, the global automotive manufacturer with more than 375,000 employees worldwide, needed a better way to keep workers connected and informed as hybrid work and frontline compliance needs changed. With a distributed workforce spread across offices, production floors, and trucks, Toyota wanted a communication approach that could reach employees wherever they were. It used Firstup’s intelligent communication platform, One Toyota, to help solve this challenge.

Firstup helped Toyota “meet employees where they are” by providing a central platform for schedules, payslips, and cultural communications. More than 80,000 employees registered on One Toyota, and Toyota said its content strategy was informed by the data and metrics from the Firstup platform. The result was a more nimble employee communications experience that improved access to practical information and engagement across the workforce.

Toyota

Karen Nielsen

Internal Communications Manager