Case Study: Toyota meets employees where they are with Firstup

Toyota connects 80,000 employees with Firstup

Toyota, a major multinational automotive manufacturer, sought to stay nimble and ensure all its approximately 375,000 global employees remained connected, engaged, and informed amidst shifts to hybrid work and frontline needs. To address this challenge, they partnered with Firstup to implement a custom intelligent communication platform called One Toyota.

The solution from Firstup, the One Toyota platform, allows Toyota to "meet employees where they are," reaching workers in offices, at home, on the production floor, or on the road. Over 80,000 registered employees use it for practical tasks like checking schedules and payslips, as well as for cultural engagement. Firstup provides the data and metrics that drive Toyota's content strategy, ensuring effective communication across the entire workforce.

Toyota