Case Study: TE Connectivity unifies employee communications and saves 2,700+ hours with Firstup

TE Connectivity saves 2,700 hours annually with Firstup

TE Connectivity, a global industrial technology manufacturer with 85,000 employees across 400+ sites, faced a major communications bottleneck. With half its frontline workforce lacking regular computer or email access, the process was manual and fragmented, requiring messages to be copied and pasted across multiple platforms. This was time-consuming, error-prone, and lacked measurement. To address this, TE Connectivity partnered with the vendor Firstup to implement its intelligent communication platform.

Firstup's solution introduced a unified, omnichannel platform called myTE, enabling a 'create once, publish everywhere' workflow. This eliminated manual duplication, saving over 2,700 hours annually. The mobile-first platform delivered targeted messages via preferred channels and provided centralized analytics, which led to a CEO webcast watch rate jump to nearly 60%. The implementation reached 79% of employees with critical messages and significantly boosted engagement and inclusion survey scores.

TE Connectivity