Case Study: DOW reaches and engages over 80% of its workforce with Firstup

Reaching and engaging a workforce Connecting employees without regular access to the intranet or email

Dow, a largely manufacturing-based workforce with many employees away from desks, struggled to keep people informed across scattered channels that relied on sporadic email, intranet use, and generic push communications. The company needed a better way to close the communications gap and give employees a clearer big-picture view. Firstup helped Dow with its employee communications platform, including a customized mobile app called Dow Connect and Program Studio.

With Firstup, Dow created a single place for stories, practical job information, and updates during times of change. The result was strong adoption and engagement, with Dow reaching more than 80% of its workforce through Dow Connect. Firstup also made communications easier for the team to manage, giving them an intuitive tool and control over access for internal storytellers.

DOW

Jenn Holzinger

Lead of Global Employee