Case Study: PageGroup achieves greater recruiter visibility and faster hiring through employee advocacy with Firstup

Raising profiles through employee advocacy Recruiting and building trust by connecting people and companies

PageGroup is a global recruitment firm of over 7,500 people operating across 37 countries that helps match candidates to roles from administrative to C‑suite. In a hyper‑competitive hiring market, the company struggled to convert its dispersed consultants into effective social advocates: content felt “corporate,” there were 60 local websites to manage, and sharing was a disjointed, email‑based process that few busy consultants followed through on.

As part of a digital transformation, PageGroup implemented the Firstup platform to deliver approved, on‑brand content that consultants can share with one click. The platform streamlined distribution, empowered employees to raise their profiles through authentic advocacy, and made it easier to build trust and reach prospective candidates and clients through social channels.

PageGroup