Case Study: Premiere Restaurant Company achieves stronger employee engagement and mobile-first communication with Firstup

Premiere Restaurant Company Brings Culture to Life Through Better Communication

The world’s largest full-service restaurant company, with more than 200,000 employees across 1,500 U.S. locations, struggled to keep frontline staff aligned with company mission and vision. Most team members had no corporate email and were constantly on the move, so the organization lacked a way to target location- and role-specific communications or let employees easily receive and share company news from mobile devices.

The company implemented the Dynamic Signal mobile-first communication platform, giving employees without corporate email access to timely, relevant updates and the ability to create and share workplace moments. The solution increased internal engagement, strengthened culture, improved alignment and retention, and provided leaders measurable insights into how employees interact with content.