Case Study: Phillips 66 doubles employee engagement with Firstup

Phillips 66 doubles engagement rates with Firstup

Phillips 66, a diversified energy manufacturing and logistics company, faced a challenge in effectively reaching its globally dispersed and shift-based frontline workforce. Company-wide communications sent at a standard time often arrived inconveniently, getting lost in the digital noise. To address this, Phillips 66 turned to the intelligent communication platform Firstup, seeking a more targeted and personalized approach to increase employee engagement.

Utilizing Firstup's AI-powered feature called Engagement Boost, part of its Orchestration suite, Phillips 66 moved from blasting messages to intelligent, personalized delivery. The system serves notifications based on each employee's optimal engagement time and preferred format, holding non-critical updates for moments they are most likely to be seen. This solution led to impressive results, with Phillips 66 doubling engagement rates at some of its facilities.

Phillips 66