Firstup
71 Case Studies
A Firstup Case Study
Nebraska Medicine, a leading academic health system with more than 10,000 employees across nearly 40 specialty and primary care centers, faced a critical communications challenge: a legacy intranet and email could not reliably reach a dispersed, frontline workforce—many of whom hold dual roles with a partner university—especially as COVID-19 created urgent needs for timely, operational and safety messaging. Internal audits showed clinicians and frontline staff felt underinformed and disconnected from leadership, threatening engagement and retention.
The organization implemented the Firstup omnichannel employee experience platform to replace the intranet and email, add a mobile app and unify analytics. The platform enabled targeted, two-way communications across channels, improved reach for critical COVID and vaccination updates, and achieved early adoption of 90%. Unified insights now help leaders measure message effectiveness, identify disengaged employee segments, and support efforts to strengthen engagement and retention.
James Linder
Chief Executive Officer