Case Study: Wegmans strengthens employee connection and crisis communication with Firstup

Leading from the heart Uniting employees with care and connection

Wegmans, a people-first grocer with more than 100 stores and 53,000 employees, needed a better way to keep its workforce informed and connected, especially during moments of crisis. The company used Firstup’s custom-branded intelligent communication platform, The Dish, to support internal communications across its organization.

Firstup helped Wegmans quickly reach Buffalo employees after the 2022 supermarket shooting with critical safety updates, while also enabling two-way messages of support from colleagues nationwide. The platform kept employees informed about operational changes like reduced store hours and strengthened Wegmans’ culture of care; the company said the communication made a meaningful difference during the crisis.

Wegmans

Peggy Riley

Vice President of Employee Communications and Engagement