Case Study: Leading Medical Center achieves $200K in operating room savings and reduced patient wait times with Firstup

Intelligent communication saves leading medical center $200K in operating room efficiencies and reduces patient wait times

A top-ranked medical center was losing costly operating-room time as COVID‑era backlogs, frequent last‑minute cancellations, and constantly changing schedules left ORs unused. With 24,000 staff across 100 locations—many deskless—the hospital needed a way to push real‑time schedule updates to the right people to avoid wasted minutes that drive up costs and delay patient care.

The communications team deployed the Firstup intelligent communication platform to build code‑free, hyper‑personalized audiences, deliver real‑time push notifications and newsfeed updates, and monitor engagement with live metrics. The campaign increased faculty reach (2.5x), sped publishing (8x), engaged hard‑to‑reach surgeons, reduced patient wait times, and recaptured OR capacity—saving roughly $200,000 over two years.