Case Study: Global HR Management Company scales social selling and drives 600,000+ shares with Firstup

HR Management Company Leads The Way In Social Selling

A global human resources software and services provider (47,000+ size) that delivers payroll, benefits, compliance and talent-management solutions faced a broken content distribution strategy: abundant sales enablement content but multiple communication systems, no easy way to push approved content to reps, and no visibility into social sharing or engagement.

The company implemented Dynamic Signal’s mobile‑optimized employee advocacy platform with a Salesforce integration, rolling it out from one unit to several and tying employee IDs to tracking. The platform centralized content access, enabled easy sharing, and provided measurable metrics—more than 5,000 employee advocates generated over 600,000 shares, the program moved to sales and subsequently tripled in growth while enabling reps to become industry thought leaders.