Case Study: Wellstar achieves 99% flu vaccine compliance and avoids $500K in costs with Firstup

How Wellstar Health System saved $500K in potential costs with a well-executed communication campaign

Wellstar Health System, Georgia’s largest healthcare provider with more than 25,000 team members across 400+ locations, faced a critical flu-vaccine compliance shortfall: two weeks before a deadline only 54% were compliant, risking thousands being barred from work, severe staffing shortages, reduced patient access, and up to $500,000 in potential labor costs for travel nurses.

Working with Jarrard Inc., Wellstar used the Firstup intelligent communication platform to deploy a two-week, hyper-personalized omnichannel campaign (targeted emails, newsletters, intranet and mobile) that reached noncompliant employees and their leaders through preferred channels. The campaign drove compliance from 54% to 99%—more than 23,500 team members—within weeks (3,200+ in week one; 8,300+ in week two), averting the staffing crisis and the calculated $500K exposure.

Wellstar

Grace Carlson

Internal Communications Specialist