Firstup
71 Case Studies
A Firstup Case Study
Sutter Health, a not‑for‑profit healthcare system with about 53,000 employees across 100+ facilities in Northern California, Utah and Hawaii, struggled to reach a dispersed, largely deskless workforce working around‑the‑clock. Traditional channels like print, email and an internal news channel weren’t cutting through the noise or reliably delivering tailored, timely information to staff on hospital wards, clinics and labs.
Sutter launched Dynamic Signal (branded Team Sutter), a mobile‑first workforce communications platform that centralizes approved content, enables employee contributions and measures engagement. Adoption climbed from 36% in four months to 49% at ten months and is now about 60% active users; employees generated roughly 5 million social impressions in the first four months. The platform improved crisis communication, turned staff into informed brand ambassadors, and gave the organization clear metrics to show impact.
Carey Peterson
Internal Communications Director