Case Study: Phillips 66 achieves 2X employee engagement with Firstup Orchestration

How Phillips 66 doubled employee engagement with intelligent content delivery

Phillips 66, a Houston‑based energy company with 12,000+ employees and operations across multiple time zones, faced low impact from company‑wide emails that arrived at inconvenient hours and got lost in digital noise. Different shifts and personal preferences meant a one‑time‑fits‑all “send” approach wasn’t reaching people when they were most likely to engage.

Phillips 66 implemented Firstup Orchestration’s Engagement Boost — a machine‑learning‑driven intelligent content delivery that personalizes send time, channel, and format for each employee. After turning on Engagement Boost for corporate communications, engagement more than doubled, company‑wide adoption reached 82%, and communicators began rolling the solution out broadly to reduce digital fatigue and improve reach.

Phillips 66

Laurie Madden

Corporate Communications Leader