Case Study: Lincoln Financial achieves 100% workforce reach and 90% engagement with Firstup

How Lincoln Financial connected with 100% of its workforce

Lincoln Financial, a 12,000-employee financial services firm, needed to modernize internal communications to reach a growing millennial and Gen Z workforce. Email, an aging intranet and fragmented digital signage left analytics siloed and adoption low (30–40%), so the company sought a unified, mobile-first way to deliver transparent, consistent messaging to every employee.

By implementing Firstup as a single publishing platform, Lincoln Financial now reaches 100% of its workforce, with its top four content channels each viewed by more than 90% of employees and overall engagement at 90%. The change doubled publishing speed, cut costs by retiring digital signage, and improved leadership visibility and real-time communication for critical events like COVID updates and diversity conversations.

Lincoln Financial

Lindsey Sofia

Corporate Communications