Case Study: Isentia fills information gaps and achieves 98% employee adoption with Firstup (Dynamic Signal)

How Isentia Filled The Information Gap With Dynamic Signal

Isentia, a Sydney‑based media intelligence and data technology company with about 1,500 employees across 12 Asia‑Pacific markets, struggled to keep its dispersed, multilingual workforce informed. The corporate intranet was inaccessible from some locations (notably China), hard to use and rarely visited, leaving the company reliant on overwhelming email and lacking reliable metrics to know who actually saw important information.

Isentia rolled out Dynamic Signal (expanding its existing GAP advocacy program) as a mobile-first, localized workforce communications platform. The solution centralized updates in five languages, drove 98% employee registration, reduced email and legacy intranet/Yammer costs, and provided engagement metrics that reveal knowledge gaps and guide content — ultimately creating a more connected, visible company culture and improving communication efficiency.

Isentia

Gill Matthews

Marketing & CX Director