Case Study: Essilor achieves 25% increase in employee reach and 230,000 social impressions with Firstup

How Essilor Drives Success With Employee Communication And Engagement

Essilor of America, a Dallas-based leader in optical lens manufacturing with about 8,500 employees, faced a common growth challenge: rapid expansion had eroded the close-knit, “family” culture and left employees with inconsistent, delayed information and limited ability to share the company story. Leadership needed a way to unify messaging, deliver real-time updates, and reconnect employees to Essilor’s mission.

Essilor launched Wired, powered by Dynamic Signal, as a central employee communications platform—featuring direct leadership updates, executive videos, and a weekly Leaders Corner—to make information accessible and encourage employee advocacy. The result: a 25% increase in employees receiving company information, 230,000 social media impressions from employee shares, stronger cross‑company connections, and reinforced values and mission.

Essilor

Holly Gillentine

Vice President of Corporate Communications