Case Study: SAS achieves 160% increase in employee conversation volume and 300M social media impressions with Firstup's Employee Advocacy platform

How Employee Advocacy At SAS Begins With Dynamic Signal

SAS, a 14,000‑employee leader in business analytics with a celebrated workplace culture, wanted to harness employee loyalty to amplify its brand but lacked a safe, scalable platform, training and reliable metrics to mobilize and measure employee advocacy across social media.

SAS implemented Dynamic Signal plus structured training (social media certification and the “The 140”), curating content employees could personalize and share. The program now has 1,300+ registered users with roughly 68% active monthly, generating 122,000+ shares, nearly 300 million impressions and a 160% increase in relevant employee conversation—providing measurable impact for recruiting, leadership reporting and ongoing strategy.

SAS

Kirsten Hamstra

Global Head of Social Media