Case Study: BDO achieves 183% website traffic lift and tripled webinar registrations with Firstup (Dynamic Signal employee advocacy)

How BDO Got The Message Right During COVID-19

BDO, a global accounting, tax and advisory firm, faced a sudden communications challenge when COVID-19 escalated in mid‑March. Concerned that preplanned content would be insensitive or irrelevant, the marketing and communications teams temporarily paused external messaging and employee sharing on BDO Connector to reassess tone and strategy.

After a week of cross‑team alignment, leadership approved a “Great Pause” restart: CEO Wayne Berson opened with a message of care, teams curated timely COVID‑related content (webinars, a Resilience Playbook) and reenabled employee advocacy through BDO Connector. The targeted approach drove measurable engagement — active users on Connector rose 11%, site page views from shares increased 183%, webinar registrations tripled — while reinforcing BDO’s role as a trusted, helpful resource.

BDO

Andrea Platt

Social Media Manager