Case Study: Anadarko Petroleum Corp. achieves 6,000+ active users and stronger engagement across a dispersed workforce with Firstup

How Anadarko Fuels Employee Engagement With A Dispersed Workforce

Anadarko Petroleum, a global oil and natural gas producer with roughly 4,700 employees and 4,000 contractors, struggled to engage a dispersed and increasingly mobile workforce. Reliant on email and an intranet, the company couldn’t reliably reach frontline and remote staff, enable two‑way communication with leaders, or measure who actually consumed company messages.

Anadarko deployed Dynamic Signal’s APC Go mobile platform to put news, safety updates and leadership content in employees’ hands and capture engagement metrics. The app drove adoption (6,000+ active users), enabled direct CEO interaction, increased visibility of leaders through short videos, and created cross‑company sharing and community, improving reach, feedback and overall employee engagement.

Anadarko Petroleum Corp.

Stephanie Moreland

Supervisor for Employee and Digital Communications