Case Study: Leading Technology Company achieves rapid employee advocacy and 6M social impressions with Firstup

How A Leading Technology Company Shares Its Story With Dynamic Signal

A leading cloud communications company with 2,500 employees needed a scalable, authentic way to share how its technology connects the world while staying true to a “be humble” culture. Marketing had relied on cut‑and‑paste emails and developer events, couldn’t measure impact, and struggled to get consistent employee amplification as the company grew rapidly.

They partnered with Dynamic Signal (branded internally as Megaphone), used an intensive implementation bootcamp and a staged beta to drive adoption, and launched company‑wide. In three weeks 63% of employees enrolled, generating 4,400 shares, nearly 50,000 clicks and more than six million impressions (over $100,000 in earned media), while boosting awareness and ticket sales for their annual user conference and creating a platform for ongoing targeted internal and external communication.