Case Study: Health Insurance Company achieves massive employee-driven brand reach and engagement with Firstup (formerly Dynamic Signal)

Health Insurance Company Drives Brand Story Through Employees

A large U.S. health insurance company with more than 52,000 employees and 13 million customers needed a better way to connect with consumers, build trust around its health-and-wellness mission, and stay compliant with strict FTC regulations. Outdated communications left employees disengaged, with little control over content sharing and elevated social‑media compliance risk.

The company launched an employee advocacy program using the Dynamic Signal platform, starting with a 500‑person pilot that generated 32,000+ shares and roughly 15 million impressions in six months. The program scaled to drive 320K+ shares, 560K+ clicks and 165K+ reactions overall, increased public education and brand awareness, mitigated compliance risk, and earned a PR Daily finalist nod for Best Use of Social Media in Healthcare.