Case Study: Global Food Company achieves streamlined, mobile-first employee communication and increased advocacy with Firstup

Global Food Company Connects with Employees Across Brands, Locations and Languages

The largest food company in the world—335,000 employees across 20+ global brands and numerous locations—struggled to communicate consistently and effectively with its dispersed workforce. Relying on email, newsletters, and an intranet proved ineffective, leaving the company unable to deliver the same mobile-friendly messages to corporate staff and factory workers, or to give employees a safe, easy way to share approved content.

The company implemented the Dynamic Signal Platform, a mobile-optimized, single sign-on solution with extensive training (webinars, videos, interactive sessions) that centralized communication across brands, locations, and languages. The initial program drove strong engagement, was quickly expanded to more brands and sites, and enabled employees to receive timely, relevant content and share approved company messages on social media.