Case Study: Global Fitness Organization achieves real-time mobile employee engagement with Firstup

Global Fitness Organization Aligns On-The-Go Workforce

This global fitness operator runs more than 150 clubs across the Eastern United States and Switzerland, serving over 500,000 members and employing 10,000+. The company struggled to communicate with busy, on-the-go trainers and in-club associates who rarely sit at a computer and many of whom lack company email, relying instead on ineffective break-room posters that made it impossible to ensure or measure message delivery.

To solve this, the company implemented the Dynamic Signal mobile platform to deliver real-time updates, news and announcements directly to employees’ phones. The mobile, targeted solution reaches staff regardless of email access, lets managers push role- or location-specific content, and enables employees to engage with information at their convenience—modernizing communication and better aligning the global workforce.