Case Study: Global Automobile Company achieves streamlined, measurable mobile employee engagement with Firstup

Global Automobile Company Engages Employees With Dynamic Signal

A global luxury automaker with about 125,000 employees and hundreds of U.S. dealerships struggled to deliver timely, role-specific communications across a dispersed, mobile workforce. The company lacked a mobile-optimized channel, the ability to deliver video, multi-admin content management, and metrics to know whether employees received, opened, or engaged with messages.

Dynamic Signal’s Employee and Communication Platform delivered mobile-first, targeted content distribution, multi-admin controls, video delivery, and engagement analytics. The company onboarded more than 2,500 dealership employees, enabled general managers to share weekly videos and two-way engagement, gained visibility into who engaged with content, and streamlined communications with plans to expand access to all on-site staff.