Case Study: American Cancer Society achieves real-time, mission-critical staff communications with Firstup

Getting mission-critical info to staff Communicating at the right time and to the right place

The American Cancer Society (ACS) is a nationwide volunteer health organization dedicated to eliminating cancer, with thousands of field staff serving as patient navigators and organizing community events. ACS struggled to deliver mission‑critical, real‑time information to employees scattered across hospitals and communities, making it difficult for staff to access the guidance they needed when and where it mattered most.

Firstup provided a single communications platform that put timely content in employees’ hands, enabling real‑time updates, centralized publishing, and measurable insights. As a result, ACS staff became more efficient and effective ambassadors—better equipped to support patients and events—while the organization gained data to track program performance and reallocate staff time to higher‑value activities.

American Cancer Society

JoEllen Saeli-Lane

Vice President