Case Study: World's Finest Chocolate achieves 92% employee adoption and a 215% engagement increase with Firstup

Finding fun and purpose in employee communications

World’s Finest Chocolate, an 82-year-old, family‑owned maker known for fundraising and a mission of “fun and purpose,” faced a communications challenge: a dispersed workforce of about 300, many onsite without work email, and prolonged separation during the COVID‑19 pandemic. With no intranet and only a one‑person communications team, leadership needed a way to keep culture, recognition and timely information front and center.

They launched the WFWorks mobile app with planned and employee‑generated content, video town halls, and gamification (points, prizes and leaderboards) to incentivize participation. Adoption and engagement soared—92% employee adoption, 96% mobile adoption, 83% monthly active users—with discussions up 215% and over 1,100 comments in a 30‑day span—effectively turning every employee into part of the communications team and strengthening company culture.

World’s Finest Chocolate

Raleigh Decker

Senior Director of Comms